Villa Bella
Villa Bella Homestay from Ooty is a boutique hospitality brand focused on elegant accommodations and personalized guest experiences. I developed Villa Bella's visual identity — creating a comprehensive brand book and designing custom hand-drawn illustrations that became central to the brand's aesthetic, refined through iterative feedback with my manager. This included building out mood boards to establish the brand's visual tone and organizing a cohesive asset system across the identity. Beyond the identity, I designed the brand's print marketing materials — including posters, door-tags, and social media posts — ensuring a consistent visual language across every touchpoint.
The first pattern drew inspiration from Ooty's scenic tea estates, while the second employed a more playful, approachable style designed to resonate with families and friend groups. These original illustrations were meticulously crafted to reflect the homestay villa's warm, personalized character and were integrated across various brand applications, from marketing materials to guest communications.