Sthala
As part of the Crafting Crimson team, I worked across multiple touchpoints for Sthala, an urban design and landscape architecture studio. This included designing and customizing their website on Wix — applying the studio's color system, curating project photography, and building custom components to meet specific client needs — as well as designing the layout for their Expression of Interest document in collaboration with my manager, structuring team bios, organograms, and expertise sections within it. I also assisted in assembling Sthala's brand book, populating established layouts with logo guidelines, color codes, and typography, and contributed to icon research for the studio's on-site wayfinding signage.
Beyond brand and print materials, I designed and managed Sthala's social media presence — creating post graphics and templates for Instagram and posting ongoing content for both Instagram and YouTube, including project showcase shorts. Across all of this work, the focus was maintaining a consistent, professional visual identity for Sthala across digital platforms, client-facing documents, and physical spaces.