Research and Ideation support
As part of the design team, I contributed to research and ideation across two client projects. For a residential masterplan in Goa, I helped build out a comprehensive amenities matrix — mapping possible offerings across categories like wellness, fitness, food & beverage, social spaces, and sustainability, and flagging high-impact "wow factor" and trending amenities to guide the design team's prioritization.
For a 5-star boutique hotel in Morjim, Goa (a Crafting Crimson client project), I contributed to a naming exploration — researching keyword directions across location, mood, nature, and Goan cultural roots, and helping develop name combinations that captured the brand's elegant, coastal identity.